Aluminosilicate glass. CNC-machined steel. A4. IPS panels. Unibody. Retina display. It sounds like jargon plucked from a stuffy science journal. But it's straight out of Apple marketing.
The iPhone 4 is a zenith for materials discourse in Apple's online marketing: Parts and process. How something is made, the actual process of putting it together, and what it's made of. They're justifiably proud of their baby.
The introduction video for the unibody MacBook Pro was an exegesis on the production of a notebook. According to Apple's implication, other companies' notebooks are made out of multiple parts, so they're weak. The MacBook Pro is made out of a single piece ofaluminium, Jon Ive informs us. It's CNC-machined. It goes through 9 milling operations. The video even shows us how it's done. A factory worker leisurely examines a unibody frame.